If you are like me, you find social media to be a bit tiresome. It used to feel like I spent all of my time cross posting the same information to all of my social networks. “This blog is updated”, “Check out this thing”, and “Here is this new feature”, took hours to post across my personal and business accounts on Twitter, Facebook, Google+, and LinkedIn. In previous years, I used Tweetdeck as my social media aggregator, but it has been somewhat lacking as of late. As an Integration Technologist, I love finding apps and services that integrate with what I already use. With the BufferApp, I found three great things: A native iOS App, a WebApp, and a Chrome Browser extension.
With BufferApp, I can cross post to all of my social networks in a single click. One of the first things that I did when I started using Buffer was install the Chrome Extension. As I am surfing the web and find the next best education article, I simply hit the Buffer Stack Icon in my extension tray, and I can compose and cross post a direct link to that site. Since some of my employers do not like me using Social Media during the work day, I can also set the Buffer to post at specific times of the day, rather than as I add them.
After using the BufferApp for a few months, I logged in to see how I was doing. At that point, I realized that Buffer tracks and analyzes all of the content that I post, giving me real and vital statistics on how my Social Media posts are doing in the field.
With all of these things together, Buffer has become my go to app for social media.
The Video Review
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Summary
Buffer is a fantastic Social Media Aggregator for the iOS Platform. By integrating native apps, chrome extensions, and a solid web-app, the team at BufferApp has created a wonderful product for managing all of your social media accounts. The interface is intuitive and easy to navigate. The iOS app itself seems a bit isolated, but I suspect there will be updates to make it more integrated with iOS 8. By adding analytics to your posts, this is a great productivity booster as you can track which posts are turning into conversions.